Before Aftertaste, Hudson's Property had already gone through more than one social media manager. None of it worked. The account was losing followers week over week. Money was going out every month with nothing coming back — no leads, no real engagement, just a slow bleed.
Beyond the numbers, the content itself felt behind. It leaned on tactics that were already stale five years ago, and next to competitors in Central London's luxury market, the account read like an afterthought instead of a flagship.
Six months with Aftertaste changed that story completely.
The account went from a net loss of followers to 975,467 total views and 22,241 interactions across Instagram, Facebook, TikTok, and YouTube. Followers grew by 1,633 — entirely organic, with zero paid spend behind any of it. One Instagram Reel alone pulled 169,000 views and 1,638 shares, the kind of reach most property accounts never see.
And it translated into real business. 33 leads came in directly through the account inbox — a number that only counts direct messages and doesn't include anyone who found their way to the website or reached out through another channel.
What would your business do with a million more eyeballs in 6 months?